A little more than a year ago, Mozilla bought Pocket and began to integrate the famous application to “read later” in its Firefox browser. In fact, in some countries, Firefox shows reading recommendations that are extracted from that platform.
It is just with Pocket that in Mozilla they are building what they want to be a better version of the Facebook news feed within Firefox but without the data collection that the social network does. This was explained by the CEO and founder of Pocket, Nate Weiner, in an interview for The Verge .
Weiner believes that local data processing is the future of personalized recommendations . The idea is to create a personalization system that uses our browsing history to offer personalized content recommendations.
The key difference is that none of these data returns to Pocket or Mozilla , everything happens on the client side, that is, on your computer or mobile where you have Firefox, not on the servers of the company that will not be kneading them as Facebook does it.
Weiner also took the opportunity to criticize the position of Zuckerberg, who when he had to talk to the US Senate said that his premise is that “users give their data in exchange for a better experience.” In Mozilla believe that this should not be the premise, that there is a way to build things without having to submit your full life profile to have a good experience .
The vision of Mozilla is undoubtedly interesting and also optimistic, creating a model that helps the media and the user at the same time, and that is also beneficial for the company itself, will be a challenge, so it says that to create something good, It’s going to take some time. But the idea is there.